LaunchBox and the SBDC of PA Webinar | Marketing and Strategies – September 10th
September 10 @ 12:00 pm - 1:30 pm
Marketing Strategies and Analytics
September 10th | Speaker: Guanping (Walter) Wang, Ph.D., Professor of Marketing Penn State Great Valley
Data-driven decision-making is the key to smarter marketing. In this insightful session, industry expert Guangping (Walter) Wang, Ph.D., will explore the power of analytics in refining marketing strategies—from performance tracking and campaign optimization to smart segmentation techniques. Learn how to leverage data to reach the right audience with the right message at the right time. Whether you’re a seasoned marketer or just starting out, this webinar will equip you with the tools to maximize impact and drive results.
This event is brought to you by the Penn State Great Valley LaunchBox and SBDC of PA